Ever since he was a little boy, Aaron Darc has told stories to make sense of his world - but other people hire him to do it because it makes them money. He has created strategy and content across marketing and advertising spaces for the past fifteen years; written for major media and provided commentary for radio and television; and, every now and then, draws on his degrees in communications, psychology and literature. You’ll mostly find him at the intersection of pop culture and social psychology, waiting for the crash